In 2008 Yamaha unleashes its strategic intent to offer superior products in India and was poised to provide Indian sports bike enthusiasts the combined thrill of technological and artistic brilliance.”
To support the strategic Intent Yamaha realized the need of a new showroom based on YAMAHA VISUAL IDENTITY.
To achieve their goal, Yamaha required partner with:-
Understanding of International Brand Guidelines
Experience in Automobile Industry
Pan India Roll-out management expertise
In-house Design & Fabrication Capability
May 2008 Yamaha entrusted Design Matrix with 3 stores at Nagpur & Bangalore and in June added three more stores at Mumbai.
First flagship store for Yamaha executed in record 18 days in Mumbai. Following the successful and timely execution of above store as International standards & guidelines, Yamaha and Design Matrix partnered to execute 25 more stores, 3 exhibitions and 25 customized brand signages in the next 6 months across india.
Scope of Work
Design adaption & GFC drawings based on international brand guidelines
Customized furniture as per
Store execution ? Civil, Interior, HVAC, electrical, fire fighting, front fascade & customized signages
